The Competitive Edge
Many Canadian companies donate to non-profit organizations, which, not only makes a difference for the charity, it can also be good for the company’s public relations, reputation amongst consumers, and engagement of employees.
As a nonprofit organization, getting cash, goods, and services from the local community is a great way to keep your organization afloat with a never ending flow of support. Yet, there’s a lot of confusion surrounding the ideas of sponsorships and donations.
In fact, many people use these two terms interchangeably, though they’re two entirely different concepts.
Sponsorships and donations can be cash or in-kind (goods and services). But, there’s a big difference.
- Sponsorships are more of a marketing tactic, putting a company’s name on an event or ad to boost revenue.
- Donations are charitable in nature and purely benefit the organization at hand.
You might be contemplating whether you’re looking for sponsorships, donations, or both.
Contact us today to learn more about how you can support by sponsoring an event or donate to our association.
Tracy Collier, Development & Marketing Manager - [email protected]


